The utilization of electronic sales techniques provides an opportunity for insurers and agencies to connect and reach out to a greater number of prospects realistically, resulting in maximum access and conversion. Some of them include:
Omnichannel marketing strategies. These can be utilized in relating the same message that can be communicated through any channel – social media text, phone, website, email, etc.
Predictive analytics-which could be applied, for instance, to identify what the most effective marketing campaigns, strategies, and messaging are to a particular customer or target market.
Virtual consultations-which already have become widely employed since the pandemic-online client meetings offer prospects, clients, and agents with time-saving convenience and flexibility-and can serve as an effective vehicle for agent training, too.